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Research papers

The social psychological basis of individualisation in consumer lifestyles and demand

Individualism in Western countries has come about through psychological and socio-cultural factors: human needs for a separate, distinctive identity in comparison with others. This requires secure attachments and core group affiliations, on top of...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: Alan Branthwaite
Company: KANTAR TNS Malaysia
June 15, 1991
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Citation

Branthwaite, A. (1991a, June 15). The social psychological basis of individualisation in consumer lifestyles and demand. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-social-psychological-basis-of-individualisation-in-consumer-lifestyles-and-demand


Research papers

Value for money of qualitative research

This paper describes the results of an experiment which examines the reliability and validity of qualitative research. Two studies of the same marketing problem (a pack test) were conducted and compared: one a qualitative study (6 group discussions),...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Alan Branthwaite, Peter Cooper
Company: QRi Consulting Ltd.
September 1, 1978
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Citation

Branthwaite and Cooper (1978a, September 01). Value for money of qualitative research. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/value-for-money-of-qualitative-research