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Research papers

Standardize processes not programs

One of the most striking trends in marketing in the last decade has been the growing importance of multinational companies. An increasing number of industries are working on a global or regional rather than on a national scale. The major task of the...

Catalogue: Seminar 1976: International Market Research
Authors: Giep (M.P.) Franzen, L. Light
April 1, 1976
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Citation

Franzen and Light (1976a, April 01). Standardize processes not programs. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/standardize-processes-not-programs