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Research papers

Atlas Copco Airpower compressed air dryer survey

Atlas Copco Airpower, one of the 3 product companies of the Atlas Copco group is responsible for the development, design, production and the marketing of compressed air installations on a worldwide basis. In 1972 a market survey was done to...

Catalogue: Seminar 1976: International Market Research
Author: J. Enthoven
April 1, 1976

Research papers

Globalization- Segmentation- Standardization

Simultaneously with the increase of international economic operations - as well capital- as product- transactions - there is a growing interest in different aspects of international marketing. In many fields however, the evolution of the...

Catalogue: Seminar 1976: International Market Research
Author: Walter Pintens
April 1, 1976

Research papers

International research is different

This paper sustains the thesis that market research on an international basis is a very different type of operation from single-country research, and that it requires a fund of experience and a combination of skills that is different from that...

Catalogue: Seminar 1976: International Market Research
Author: Paul Howard Berent
April 1, 1976

Research papers

Preface

The objective of this seminar was to underline the value of the team-effort between user and supplier.

Catalogue: Seminar 1976: International Market Research
Author: A. F. Velokamp
Company: Heineken
April 1, 1976

Research papers

A marketer's view

As an integral part of Marketing Management, Marketing Research must certainly service the needs of the user, once these have been clearly defined. It would, in my view, be quite wrong, however, to let Market Research play a passive role in the...

Catalogue: Seminar 1976: International Market Research
Author: Alexander Christiaan Helfrich
Company: Shell Global
April 1, 1976

Research papers

Standardize processes not programs

One of the most striking trends in marketing in the last decade has been the growing importance of multinational companies. An increasing number of industries are working on a global or regional rather than on a national scale. The major task of the...

Catalogue: Seminar 1976: International Market Research
Authors: Giep (M.P.) Franzen, L. Light
April 1, 1976

Research papers

The role and implementation of international marketing research

International marketing strategies and styles vary widely from the marketing of almost identical brands through to the meeting of similar consumer needs across several countries via radically differing mixes of product, communication variables and...

Catalogue: Seminar 1976: International Market Research
Author: Philip D. Barnard
April 1, 1976

Research papers

Does international marketing exist?

There are a number of factors that continue to form an obstacle to International marketing; and economic developments of recent years make ft difficult to forecast a favourable future for trans-national marketing efforts. This afternoon I should like...

Catalogue: Seminar 1976: International Market Research
Author: W. de Groot van Embden
April 1, 1976

Research papers

A qualitative research perspective on international marketing research

This paper puts forward the view that international qualitative research is quite different from international quantitative research in a number of key areas. The need to adopt a consistent philosophy and approach to qualitative research is noted,...

Catalogue: Seminar 1976: International Market Research
Author: John R. Goodyear
April 1, 1976