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Research papers

Building customer-centricity at Samsung Securities

This paper documents a case study of the CRM effort at Samsung Securities, focusing on a framework that highlights customer behavior and techniques to analyze and improve such behavior. Samsung Global Strategy Group worked with SSC to build the CRM...

Catalogue: Asia Pacific 2002
Authors: Kurt Jovais, Soo-young Jung, Emily Miller
December 1, 2002
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Citation

Jovais, Jung and Miller (2002a, December 01). Building customer-centricity at Samsung Securities . ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/building-customer-centricity-at-samsung-securities-