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Research papers

Drivers of change: New life stages and life courses

The consequence of changes in the fabric of UK society (the breakdown of traditional family structures, smaller households, the ageing population) is that traditional models of lifestages are becoming outdated and in need of revision.A new approach...

Catalogue: ESOMAR Conference On Age 2005
Author: Roger Donbavand
January 30, 2005

Research papers

From holistic marketing to holistic customers

This paper shows how two quite disparate banks in culture and outlook - Natwest Bank and the Royal Bank of Scotland - came together and evolved a comprehensive CRM strategy. In doing so it will demonstrate why it is necessary to marry the top-down...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Authors: Roger Donbavand, Maryan Broadbent
March 17, 2002