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Research papers

True romance

In service industries, companies are always talking about how customer focused they are, and more recently about wanting to build relationships with customers - but this is easier said than done.Technological advances have led to systems that enable...

Catalogue: ESOMAR Conference on Financial Services 2005
Author: Roger Sant
February 1, 2005
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Citation

Sant, R. (2005a, February 01). True romance. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/true-romance


Research papers

Customer driven competitive positioning

This paper describes a sophisticated choice modelling technique for the manipulation of quantative data on customers' needs, expectations, perceptions and values. These feed directly into the development of competitive strategies. Key questions...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Bernard Chudy, Roger Sant
Company: KANTAR TNS Malaysia
June 15, 1993
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Citation

Chudy and Sant (1993a, June 15). Customer driven competitive positioning. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/customer-driven-competitive-positioning