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Research papers

Understanding the customer with analytical CRM

A big data era changes everything in the auto sector, from product design to product management, from sales to after sales. A business line has developed in Chinese auto OEMs: data generation, data collection, data rental, data outsourcing, data...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Author: Tiger Lee Weihan
May 24, 2013
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Citation

Weihan, T. L. (2013a, May 24). Understanding the customer with analytical CRM. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/understanding-the-customer-with-analytical-crm