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Research papers

Generating reliable insights for communication development

This paper addresses the question of whether it is possible to know what consumers really think and proposes a methodology to understand the unconscious reasons that operate in the election of products and brands in the financial industry. The...

Catalogue: Latin America 2005
Authors: Pablo Sanchez Khon, Gaston Suarez Crothers, Maite Descouvieres Vargas, Pablo Gonzalez Vicente
October 23, 2005
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Citation

Khon, Crothers, Vargas and Vicente (2005a, October 23). Generating reliable insights for communication development. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/generating-reliable-insights-for-communication-development


Research papers

Creacion de perspectivas fiables para el desarrollo de la comunicacion

This paper addresses the question of whether it is possible to know what consumers really think and proposes a methodology to understand the unconscious reasons that operate in the election of products and brands in the financial industry. The...

Catalogue: Latin America 2005
Authors: Pablo Sanchez Khon, Gaston Suarez Crothers, Maite Descouvieres Vargas, Pablo Gonzalez Vicente
October 23, 2005
×

Citation

Khon, Crothers, Vargas and Vicente (2005a, October 23). Creacion de perspectivas fiables para el desarrollo de la comunicacion. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/generating-reliable-insights-for-communication-development-spanish-