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Research papers

From pillage to association

This paper examines the recent changes with respect to Spain’s image in Latin America, related to its prominent position as foreign investor in the region. The interest of this topic lies in several aspects. The first is macroeconomic and...

Catalogue: Latin America 2001
Authors: Gastón Martínez Heres, Paulo Carramenha
May 1, 2001
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Citation

Heres and Carramenha (2001a, May 01). From pillage to association. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/from-pillage-to-association


Research papers

The function of the juice industry in the citrus sector in Spain and the supply of raw material

Over the past twenty years there appears in Europe an increase in the demand of by-products and a blockage of the fresh consumer market, decisively contributing to the existence of excess supply in some varieties, when there is overproduction in a...

Catalogue: Seminar 1994: From Farmer To Consumer
Authors: Baltasar Cases, M. Dolores de Miguel
June 15, 1994
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Citation

Cases and de Miguel (1994a, June 15). The function of the juice industry in the citrus sector in Spain and the supply of raw material. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-function-of-the-juice-industry-in-the-citrus-sector-in-spain-and-the-supply-of-raw-material


Research papers

Taking the english apple to Spain

This paper discusses the background to the Adams launch into Spain. The approach to the research and methodology are covered in some detail. The foundation for the research programme was provided by an appraisal of the Spanish retail scene conducted...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Authors: Bill Allen, Maureen Johnson
June 15, 1993
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Citation

Allen and Johnson (1993a, June 15). Taking the english apple to Spain. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/taking-the-english-apple-to-spain


Research papers

Added value products

The Spanish Financial Sector is undergoing a big process of change and mergers and in the future far fewer financial entities will offer a far wider range of products. Customers are losing their loyalty to the financial institution and establishing...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Felix Serrano Alda
June 15, 1992
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Citation

Alda, F. S. (1992a, June 15). Added value products. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/added-value-products


Research papers

David and Goliath

Since the arrival of the private television channels in Spain the newspaper Publishers became more and more worried about the share they would get within the advertising budgets. Television has been always the main medium in Spain for advertising a...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Rosa Maria Forner
June 15, 1991
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Citation

Forner, R. M. (1991a, June 15). David and Goliath. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/david-and-goliath


Research papers

Tourism in Spain, not everything is under the sun

Tourism is one of the most important economical sectors in Spain. Several years ago the Government Department of Tourism lounched an advertising campaign abroad using the positioning propposal "SPAIN EVERYTHING UNDER THE SUN". With the performance of...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Josep Chias, Teresa Buhigas
June 15, 1991
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Citation

Chias and Buhigas (1991a, June 15). Tourism in Spain, not everything is under the sun. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/tourism-in-spain-not-everything-is-under-the-sun


Research papers

Autonomous televisions in Spain

After more than fifteen years with only a single television channel in Spain, the first autonomous television appeared in 1982. In that year ETB was founded in the Basque region, transmitting in Basque (Euskera): followed in 1983 by TV3 in Catalonia,...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Lourdes Calvo, Jordi Hidalgo
June 15, 1991
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Citation

Calvo and Hidalgo (1991a, June 15). Autonomous televisions in Spain. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/autonomous-televisions-in-spain


Research papers

The measuring of quality of the telephone services in Spain

In 1990, the Quality Department of TELEFONICA DE ESPANA has designed a Programme of Quality Surveys, designated to know and improve the satisfaction of her clients, which afterwards has been carried out during all the year by ICP/RESEARCH, S.A....

Catalogue: Latin America 1991: Exchanging Experiences
Authors: José Rial Avendaño, Enrique Carreras, Marina de Jaén Sánchez
May 5, 1991
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Citation

Avendaño, Carreras and de Jaén Sánchez (1991a, May 05). The measuring of quality of the telephone services in Spain. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-measuring-of-quality-of-the-telephone-services-in-spain


Research papers

The measuring of quality of the telephone services in Spain (Spanish)

In 1990, the Quality Department of TELEFONICA DE ESPANA has designed a Programme of Quality Surveys, designated to know and improve the satisfaction of her clients, which afterwards has been carried out during all the year by ICP/RESEARCH, S.A....

Catalogue: Latin America 1991: Exchanging Experiences
Authors: José Rial Avendaño, Enrique Carreras, Marina de Jaén Sánchez
May 5, 1991
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Citation

Avendaño, Carreras and de Jaén Sánchez (1991a, May 05). The measuring of quality of the telephone services in Spain (Spanish). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-measuring-of-quality-of-the-telephone-services-in-spain-spanish-