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Research papers

Researching privatisations

The principal purpose of the paper is to show the help that Market Research Techniques gave to the decision makers of the biggest privatisation ever conducted in Spain. The authors start by describing the company, the aims of the privatisation and...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Pedro Moraleda, Juan Ferrer-Vidal
September 1, 1990
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Citation

Moraleda and Ferrer-Vidal (1990a, September 01). Researching privatisations. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/researching-privatisations


Research papers

Spain: Everything under the sun

This paper explains the information system used in devising the marketing plan for Spanish tourism and adjusting the global marketing strategy to meet future needs. Because the objectives of the marketing plan for Spanish tourism were to: design a...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Josep Chias, Eulogio Bordas
May 4, 1988
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Citation

Chias and Bordas (1988a, May 04). Spain: Everything under the sun. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/spain-everything-under-the-sun


Research papers

The use and publication of polls in a democracy

Pre-elections polls have never before been so disqualified in Spain. It will need quite a few years of impeccable work and new favourable electoral conditions for the professional activity of public opinion researchers to recover the image and the...

Catalogue: Seminar 1986: Opinion Polls
Author: Ginés Garrido Alart
June 15, 1986
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Citation

Alart, G. G. (1986a, June 15). The use and publication of polls in a democracy. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-use-and-publication-of-polls-in-a-democracy


Research papers

The market of daily press in Barcelona

The success of "EL PAIS" is due to the combination of a series of factor which have coincided in the newspaper since beginning. The first of them, its particular system of owner ship, gave "EL PAIS" some features which made it different from the...

Catalogue: Seminar 1985: Quality In Publishing
Author: Ginés Garrido Alart
November 27, 1985
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Citation

Alart, G. G. (1985a, November 27). The market of daily press in Barcelona. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-market-of-daily-press-in-barcelona


Research papers

Contribution of sociological research to the eradication of rheumatic diseases in Spain

The paper shows that the Sociological Study on Rheumatic diseases in Spain (1981), has been very useful in the solution of the problems that this kind of disorders created not only to the Administration (Ministry of Health and Consumption) but to...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Bernardo Rabassa Asenjo
June 15, 1983
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Citation

Rabassa Asenjo, B. (1983a, June 15). Contribution of sociological research to the eradication of rheumatic diseases in Spain. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/contribution-of-sociological-research-to-the-eradication-of-rheumatic-diseases-in-spain


Research papers

Experience of qualitative media research in Spain

Various qualitative media research conducted, mainly from 1972 give some insight about relevant variables to be considered in present media strategy and in future media research. Our experience in qualitative media research include two main pieces of...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Marc Vincent
March 1, 1976
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Citation

Vincent, M. (1976a, March 01). Experience of qualitative media research in Spain . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/experience-of-qualitative-media-research-in-spain-


Research papers

The philosophy, economy and sociology of market research in Spain

Market research is a fact in all industrial countries and, obviously, it begins to be a fact also in Spain. It consists in determining in an effective manner, accurately and methodically, the situation of the products in the market - the way they are...

Catalogue: The European Marketing Research Review 1968
Author: Amando De Miguel
August 1, 1968
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Citation

De Miguel, A. (1968a, August 01). The philosophy, economy and sociology of market research in Spain. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-philosophy-economy-and-sociology-of-market-research-in-spain


Research papers

Market research in Spain and in Sweden

At present there are in Spain a number of market research organisations with the proper technique and field staff which can accept market research studies of any kind. While in Sweden The association of the eleven leading market research institutes...

Catalogue: ESOMAR Yearbook 1964-1965
Authors: Pedro Crespo Franco, Bo P. Kaiser
June 15, 1965
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Citation

Franco and Kaiser (1965a, June 15). Market research in Spain and in Sweden. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/market-research-in-spain-and-in-sweden


Research papers

Econometric methods in forecasting sales of industrial products

There are of course considerable advantages in forecasting the sales of industrial products, whether for taking decisions regarding Investments (medium and long term) or the orientation of sales and production policy (short and medium term), but such...

Catalogue: ESOMAR Congress 1964
Authors: Michel Salomon, Pierre Aviron
June 15, 1964
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Citation

Salomon and Aviron (1964a, June 15). Econometric methods in forecasting sales of industrial products. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/econometric-methods-in-forecasting-sales-of-industrial-products