Resources Library by ANA

From pillage to association (Spanish)

This paper examines the recent changes with respect to Spain’s image in Latin America, related to its prominent position as foreign investor in the region. The interest of this topic lies in several aspects. The first is macroeconomic and...

Catalogue: Latin America 2001

Authors: Gastón Martínez Heres, Paulo Carramenha

May 1, 2001

From social listening to e-seeing

The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast the...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Estefanía Yaguez Lorenzo, Alberto Rodríguez Romo

Company: L'Oréal

September 8, 2019

David and Goliath

Since the arrival of the private television channels in Spain the newspaper Publishers became more and more worried about the share they would get within the advertising budgets. Television has been always the main medium in Spain for advertising a...

Catalogue: Seminar 1991: Publishing For An Optimal Product

Author: Rosa Maria Forner

June 15, 1991

Tourism in Spain, not everything is under the sun

Tourism is one of the most important economical sectors in Spain. Several years ago the Government Department of Tourism lounched an advertising campaign abroad using the positioning propposal "SPAIN EVERYTHING UNDER THE SUN". With the performance of...

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Josep Chias, Teresa Buhigas

June 15, 1991

From Orkut to Instagram (Spanish)

A lot has been said and written about social media consumers, but few empirical longitudinal studies have been done on them in Latin America. Through this study, we will see how in the past three years, important changes have occurred in the way...

Catalogue: Latin America 2014: Accelerating Growth

Author: Ivan Casas

June 15, 2014

Added value products

The Spanish Financial Sector is undergoing a big process of change and mergers and in the future far fewer financial entities will offer a far wider range of products. Customers are losing their loyalty to the financial institution and establishing...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Author: Felix Serrano Alda

June 15, 1992

The use and publication of polls in a democracy

Pre-elections polls have never before been so disqualified in Spain. It will need quite a few years of impeccable work and new favourable electoral conditions for the professional activity of public opinion researchers to recover the image and the...

Catalogue: Seminar 1986: Opinion Polls

Author: Ginés Garrido Alart

June 15, 1986

Autonomous televisions in Spain

After more than fifteen years with only a single television channel in Spain, the first autonomous television appeared in 1982. In that year ETB was founded in the Basque region, transmitting in Basque (Euskera): followed in 1983 by TV3 in Catalonia,...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Authors: Lourdes Calvo, Jordi Hidalgo

June 15, 1991

Taking the english apple to Spain

This paper discusses the background to the Adams launch into Spain. The approach to the research and methodology are covered in some detail. The foundation for the research programme was provided by an appraisal of the Spanish retail scene conducted...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Authors: Bill Allen, Maureen Johnson

June 15, 1993