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Research papers

Early warning systems and firm survival

Innovation, in the context of invention taken to market, has long been identified as a key factor for growth of companies.This is particularly true for disruptive innovations, which radically change product and industry boundaries. Indeed, disruptive...

Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Phillip A. Cartwright, Philippe Silberzahn, Bernard Buisson
February 27, 2005
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Citation

Cartwright, Silberzahn and Buisson (2005a, February 27). Early warning systems and firm survival. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/early-warning-systems-and-firm-survival


Research papers

A dynamic model of disruptive innovation in the space of market recognition

This paper presents a model for understanding how markets can be created in the space of market recognition.In an earlier paper, the authors suggested the failure of incumbent firms in the face of a disruption can be ascribed to three broad causes: a...

Catalogue: Innovate 2006
Authors: Phillip A. Cartwright, Philippe Silberzahn
May 10, 2006
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Citation

Cartwright and Silberzahn (2006a, May 10). A dynamic model of disruptive innovation in the space of market recognition. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/a-dynamic-model-of-disruptive-innovation-in-the-space-of-market-recognition


Research papers

Convergennation

Convergennation refers to the "cross-roads" where convergence and business innovation meet to spark new opportunities and create competitive advantage resulting from combinations of tangible and intangible assets, markets, companies, value chains,...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Alexandre F. Amoukteh, Phillip A. Cartwright, Caroline Edwards
January 26, 2003
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Citation

Amoukteh, Cartwright and Edwards (2003a, January 26). Convergennation. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/convergennation


Research papers

Understanding promotion effectiveness and profitability

This paper introduces and explains a process for analyzing and understanding promotion effectiveness and profitability combining the use of information sources, state-of-the-art modeling techniques and procedures. The problems of simply managing...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Kenneth J. Wisniewski, Phillip A. Cartwright
Companies: Nielsen, Ernst and Young Services Pty Ltd
September 1, 1996
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Citation

Wisniewski and Cartwright (1996a, September 01). Understanding promotion effectiveness and profitability . ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/understanding-promotion-effectiveness-and-profitability-


Research papers

A paradox of product innovation

This paper is about product innovation and introduction. More specifically a framework for understanding the relationships between innovation category characteristics and successful new product innovation and introduction is introduced and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Jean-Jacques Vandenheede, Bettina Hoffmann, Leone Aardse, Phillip A. Cartwright
Companies: Nielsen, Ernst and Young Services Pty Ltd
September 1, 1999
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Citation

Vandenheede, Hoffmann, Aardse and Cartwright (1999a, September 01). A paradox of product innovation . ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/a-paradox-of-product-innovation-