Resources Library by ANA

Transforming insights-driven planning at Coca-Cola

Making sure insights are systematically used by your stakeholders in annual business plans is mission critical, but what to do when a pandemic disrupts your ways of working?  When Coca-Cola McDonald's was forced to cancel their annual...

Catalogue: Webinars 2020

Authors: Stephanie Eaddy, Elizabeth P. Morgan

Company: Market Logic Software

August 26, 2020

How to demonstrate the value of investing in customer insight

The customer insight industry is a big success story, but internal insight teams are often on the critical radar. Against this backdrop, Esomar looked at the best way to demonstrate the value of investing in customer insight, reviewing relevant...

Catalogue: ESOMAR Publications

Author: ESOMAR B.V.

March 12, 2019

Perception of the quality of service and corporate image

The purpose of this paper is to make some remarks and comments on the relationship between: - the Corporate Image, a concept which is more and more important on a market where the financial terms, the interests paid, the criteria used for giving...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Jean Quatresooz

June 15, 1985

Global insights transformation the high-tech way

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In this case study, Robert Adams (Vice President Global Human Insights, Visa Inc.) will describe the foundations for transformation the high-tech way, identifying key best practices...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Robert Adams, Elizabeth P. Morgan

September 8, 2019

Research World (November 2000)

Coca Cola has long been in the list of the world's top brands, its bottle an icon and its markets transversing the world. This is no accident. Coca-Cola is a familiar brand at every bar, street corner vendor and supermarket throughout the globe. Its...

Catalogue: Research World 2000

Author: ESOMAR B.V.

November 1, 2000

Pursuing the interface between technology and culture

I would like to take this opportunity to speak on some of our views concerning technology and culture, particularly corporate culture. I would also like to introduce an example of bringing a product to market based on this understanding.

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: Tadad Morimoto

June 15, 1986

Creating brand and business transformation

In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster than any other big, international gin brand. Turning around a long-term...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Emiliana Vidali, Sally Smallman

Company: Diageo

September 8, 2019

Creating brand and business transformation

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Sally Smallman, Emiliana Vidali

Company: Diageo

September 8, 2019

PepsiCo's quest to democratize knowledge

Kate Schardt will be joined by Scott Litman, co-founder of Lucy, and Babita Earle, EVP of Enterprise at Zappi, to walk through Pepsi's quest to empower every employee with insight. Whether it's the importance of user-centricity in program...

Catalogue: Webinars 2021

Authors: Kate Schardt, Babita Earle, Scott Litman

Companies: PepsiCo, Lucy, ZappiStore

March 25, 2021