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Research papers

From brilliant to actionable

This paper will describe the collaboration between Hershey's and In4mation Insights to revolutionize how marketing ROI is modeled and how its results are spread throughout an organization. The development of new-to-the-world Bayesian statistical...

Catalogue: Congress 2011: Impact
Authors: Mark Garratt, Rafael Alcaraz, Steve Cohen
Company: In4mation insights
September 18, 2011
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Citation

Garratt, Alcaraz and Cohen (2011a, September 18). From brilliant to actionable. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/from-brilliant-to-actionable