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Research papers

From brief-taker to business catalyst

This paper highlights inefficiencies in the current market research process and illustrates, through live case study example, the benefits of adopting a new approach to better leverage the skills of our industry and the value it contributes to...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Robyn Wunder, Kristin Hickey
Company: The Leading Edge
September 22, 2002