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Research papers

Sharing is Buying

Humans are social beings. The paleontological record shows that social connection has been central to hominid evolution. Social scientists have long argued that there is a value in social exchange in and of itself, not just as an influence on the...

Catalogue: Congress 2025
Author: Larry DeGaris
Company: Northwestern University
October 14, 2025
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Citation

DeGaris, L. (2025a, October 14). Sharing is Buying. ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/sharing-is-buying


Research papers

Exposing Fossil Fuel Greenwashing with AI

What if the climate crisis isn?t just carbon in the air but deception in the headlines? Fossil fuel companies have mastered the emotional mechanics of persuasion, using storytelling to delay action and shift blame. In this paper, we reveal how AI,...

Catalogue: Congress 2025
Authors: Nayantara Dutta, Rob Harrison-Plastow
Companies: Source Nine, Clean Creatives
October 14, 2025
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Citation

Dutta and Harrison-Plastow (2025a, October 14). Exposing Fossil Fuel Greenwashing with AI. ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/exposing-fossil-fuel-greenwashing-with-ai


Research papers

Better Than New

What if the solution to our sustainability challenges isn?t new at all? At Philips, we discovered that yesterday?s products can hold the key to a better, more sustainable tomorrow. While sustainability has long been at the heart of Philips?...

Catalogue: Congress 2026
Authors: Fabienne Dittfurth, Paolo Tomasetta
Company: Philips International
October 14, 2025
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Citation

Dittfurth and Tomasetta (2025a, October 14). Better Than New. ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/better-than-new


Research papers

The Architecture of Influence

In most studies of consumer behaviour, the built environment remains an invisible factor. Research commonly accounts for demographics, psychographics, media exposure and even digital footprints, but the spaces within which people live, walk, gather...

Catalogue: Congress 2025
Author: Rutu Mody-Kamdar
Company: Jigsaw Research
October 14, 2025
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Citation

Mody-Kamdar, R. (2025a, October 14). The Architecture of Influence. ANA - ESOMAR. Retrieved April 21, 2026, from


https://ana.esomar.org/documents/the-architecture-of-influence