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Research papers

Disease, terror, fraud and recession

Much has been written in Asia over the past year on SARS and the effect it has had, amongst other things, on consumer behaviour. Crises and disasters occur on a regular basis all over the globe - but was SARS special or just one of a series of...

Catalogue: Asia Pacific 2004
Authors: Fung Shing Kwong, Lisa Lee, David McCallum
Company: Nielsen
March 28, 2004