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Research papers

Building customer-centricity at Samsung Securities

This paper documents a case study of the CRM effort at Samsung Securities, focusing on a framework that highlights customer behavior and techniques to analyze and improve such behavior. Samsung Global Strategy Group worked with SSC to build the CRM...

Catalogue: Asia Pacific 2002
Authors: Kurt Jovais, Soo-young Jung, Emily Miller
December 1, 2002

Research papers

The prospects for local brands in China

The common assumption of globalization, that the brands of current global players will dominate many packaged goods markets, may be open to challenge in China. Local brands may turn out to be far more important than was assumed. Although the initial...

Catalogue: Asia Pacific 2002
Author: Alistair Watts
Company: Nielsen
December 1, 2002

Research papers

The glo index

This paper describes the work that has been carried out in support of a modelling approach aimed at measuring and predicting the potential of marketing an international brand successfully in new markets. The approach is based on analyses of specific...

Catalogue: Asia Pacific 2002
Author: Pradipta K. Mitra
December 1, 2002

Research papers

Collaborative knowledge on Asian consumer consumption

This paper set out to show pan Asian consumer trend data across FMCG markets and countries by highlighting the fastest growing categories and focusing on the dynamic dairy category across the main markets of Asia. Asian FMCG trends do show both...

Catalogue: Asia Pacific 2002
Authors: Geoffrey Pickens, Helen Passingham-Hughes
Companies: INTAGE HOLDINGS Inc., KANTAR TNS Malaysia
December 1, 2002

Research papers

The market for health and nutrition in China vs. the USA and India

This paper focuses on the Chinese consumer, who they are, how they handle their health and nutrition and what kind of choices they make to create a healthy lifestyle for their families. Where applicable, the Chinese shoppers are compared with...

Catalogue: Asia Pacific 2002
Author: Linda Klabacha
December 1, 2002

Research papers

Adapting global communication to Asian markets

In a rapidly unifying world where communication is gradually becoming universally homogenous, there remain certain core regional differences in response, rooted in the more robust cultural values and beliefs which have survived over time. This paper...

Catalogue: Asia Pacific 2002
Authors: Punita Gandhi, Navjeet Bawa
Company: KANTAR TNS Malaysia
December 1, 2002