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Magazines

Revue Française du Marketing (Mai 2008)

Les textes que nous vous proposons aujourd'hui relèvent de thèmes, de méthodologies d'études et d'origines variées.Le premier provient d'un Congrès de l'association européenne ESOMAR, et nousl'avons traduit pour en faciliter...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
May 1, 2008
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Citation

, A. (2008a, May 01). Revue Française du Marketing (Mai 2008). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mai-2008-


Research papers

Ethnic and cultural surveys

Private companies and public institutions increasingly want research programs that focus on ethnic and religious minorities. Companies want to tailor their offer to specific target groups and institutions aim to combat discrimination although some...

Catalogue: ESOMAR Codes And Guidelines
Author: Leendert de Voogd
December 1, 2007
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Citation

de Voogd, L. (2007a, December 01). Ethnic and cultural surveys. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/ethnic-and-cultural-surveys


Magazines

Research World (November 2006)

With the exponential growth in population, issues in the public sector are ever more complex, they range from how to tackle poverty and social exclusion, to dealing with the ecology and environment, from improving healthcare to the integration of...

Catalogue: Research World 2006
Author: ESOMAR B.V.
November 1, 2006
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Citation

B.V., E. (2006a, November 01). Research World (November 2006). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-world-november-2006-


Research papers

A new role for projective techniques

Marketing and consumers have changed since Projective and other Elicitation techniques were introduced into market research half a century ago. The objectives and rationale for employing them then maybe less valid now. Equally, the wholesale,...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Alan Branthwaite, Peter Cooper
Company: QRi Consulting Ltd.
October 28, 2001
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Citation

Branthwaite and Cooper (2001a, October 28). A new role for projective techniques. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-new-role-for-projective-techniques


Magazines

Revue Française du Marketing 1999 (N. 175)

Deux publications (une troisième sur les odeurs a été reportéeà un numéro ultérieur) viennent analyser et peutêtre combler des composants de notre polysensualisme. Il nous a semblé opportun de les placer sousl'égide du...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 1999
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Citation

, A. (1999a, December 01). Revue Française du Marketing 1999 (N. 175). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1999-n-175-


Research papers

Sampling in Asia

The term Asia is used here in a restricted sense to include the countries from India to the Pacific, bounded in the north by China, South Korea and Japan and in the south by Indonesia. This region contains approximately 2.7 billion people, about a...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Trevor Sharot
September 1, 1998
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Citation

Sharot, T. (1998a, September 01). Sampling in Asia. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/sampling-in-asia


Research papers

Qualitative research

"Qualitative research is: a) an attempt to capture the sense that lies within, and that structures what we say about what we do; b) an exploration, elaboration and systemisation of the significance of an identified phenomenon; c) the illuminative...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Mary Goodyear
September 1, 1998
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Citation

Goodyear, M. (1998a, September 01). Qualitative research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-5336


Research papers

New qualitative studies

The fundamental aim of qualitative research is to understand the relevant aspects and isolate them from circumstantial factors; this is why its purpose has been radically modified. From now on, the aim is to provide the client with information on...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Pascal Fleury
January 1, 1998
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Citation

Fleury, P. (1998a, January 01). New qualitative studies. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/new-qualitative-studies


Research papers

The debate continues but the emphasis is more about 'quality'

The Monograph will try to explain what is meant by 'quality' and how it may be achieved and improved upon. Its contributors argue that to achieve real quality requires discipline - in the design, execution, analysis, interpretation and presentation...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Peter Sampson
January 1, 1998
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Citation

Sampson, P. (1998a, January 01). The debate continues but the emphasis is more about 'quality'. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-debate-continues-but-the-emphasis-is-more-about-quality-