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Research papers

The future of market research products and markets

This theoretical paper analyses and forecasts the future of market research methods (products) such as survey research, qualitative research or model building research as well as the future of market research applications (markets) such as consumer...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Jagdish N. Sheth
June 15, 1979
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Citation

Sheth, J. N. (1979a, June 15). The future of market research products and markets. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/the-future-of-market-research-products-and-markets


Research papers

Should multi-country advertising research be universal or unique?

Every time we are asked to do cross-national advertising research, we must worry about comparability of data across countries. Unfortunately, we still do not know the situations and conditions under which we can clearly justify a universal approach...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Jagdish N. Sheth
March 1, 1979
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Citation

Sheth, J. N. (1979a, March 01). Should multi-country advertising research be universal or unique?. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/should-multi-country-advertising-research-be-universal-or-unique-


Research papers

Strategies of increasing carpooling behavior among urban commuters

This paper represents an application of a theory of social change to the area of increasing carpooling (ride-sharing) behavior among urban commuters. The paper at first briefly describes alternative strategies of changing social behavior as proposed...

Catalogue: Seminar 1977: Social Research
Authors: Jagdish N. Sheth, Abraham D. Horowitz
December 1, 1977
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Citation

Sheth and Horowitz (1977a, December 01). Strategies of increasing carpooling behavior among urban commuters. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/strategies-of-increasing-carpooling-behavior-among-urban-commuters


Case studies

Strategies for management use and system survival for marketing information systems

This paper describes the evolution from a longitudinal consumer panel to the planned development of an integrated Marketing Management Information System. AT&T's ten years experience with centrally developed marketing information systems is...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: A. Marvin Roscoe (Jr.), Jagdish N. Sheth
June 15, 1977
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Citation

Roscoe (Jr.) and Sheth (1977a, June 15). Strategies for management use and system survival for marketing information systems. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/strategies-for-management-use-and-system-survival-for-marketing-information-systems


Research papers

Some thoughts on the future of marketing models

The purpose of this paper is to critically examine the above four distinct attributes of marketing models from the perspective of model building activities in social sciences, and to examine what contributions the consumer theory has made in building...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jagdish N. Sheth
September 1, 1976
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Citation

Sheth, J. N. (1976a, September 01). Some thoughts on the future of marketing models. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/some-thoughts-on-the-future-of-marketing-models


Research papers

Towards a model of individual choice behaviour

The objective of this paper is to develop a comprehensive model of individual choice behavior based on a review of similar attempts in many disciplines. Predicting and explaining how and why individuals choose a particular alternative among many...

Catalogue: Seminar 1975: Market Modelling
Author: Jagdish N. Sheth
June 1, 1975
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Citation

Sheth, J. N. (1975a, June 01). Towards a model of individual choice behaviour. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/towards-a-model-of-individual-choice-behaviour


Research papers

Relevance of segmentation for market planning

Segmentation is one of the four alternative strategies of market planning and analysis. As such, segmentation is not simply a set of analytical-tools and techniques but rather a managerial philosophy or a viewpoint about the market place. The...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Jagdish N. Sheth
June 15, 1972
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Citation

Sheth, J. N. (1972a, June 15). Relevance of segmentation for market planning. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/relevance-of-segmentation-for-market-planning