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Research papers

Generating market insight

This paper sets the scene for discussion on a crucial topic: 'Is market research enough to provide insight?'.Drawing on their own extensive experience as market researchers and business analysts for the pharmaceutical industry, the authors aim to...

Catalogue: Global Healthcare 2004
Authors: Martine Leroy-Sharman, Susanne West
February 22, 2004
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Citation

Leroy-Sharman and West (2004a, February 22). Generating market insight. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/generating-market-insight