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Research papers

Generating market insight

This paper sets the scene for discussion on a crucial topic: 'Is market research enough to provide insight?'.Drawing on their own extensive experience as market researchers and business analysts for the pharmaceutical industry, the authors aim to...

Catalogue: Global Healthcare 2004
Authors: Martine Leroy-Sharman, Susanne West
February 22, 2004


Work remotely, not alone: How fast can you decentralise your knowledge?

Remote work has gone from cultural perk to the new reality. And while IT can quickly scale up tools like real-time video and chat, it's harder to implement new processes and tools for the asynchronous, spontaneous and agile work of teams usually...

Catalogue: Webinars 2020
Author: Thor Olof Philogène
Company: Stravito
May 12, 2020

Research papers

Web weaving for global insight managers

The authors argue that as researchers and marketers, our challenge is to harness the power of web technology to fully make the transition from a perceived passive to pivotal role in the organisations strategic unit.

Catalogue: ESOMAR Technovate Conference 2003
Authors: Lucy Thompson, Phil Rushfirth
Company: Nunwood
January 26, 2003


Ipsos.Digital: Transform your questions to data gold

Join passionate MR technology and sampling experts from Ipsos.Digital and Askia to learn how technology, quality and profound expertise combine to produce a Big Bang in DIY market research. The presentation will focus on four...

Catalogue: Webinars 2021
Authors: Ana Maria Tizu, Cecile Carre, Richard Collins
Companies: IPSOS, Askia SAS
May 20, 2021


Increase insights ROI with knowledge management

Imagine buying a $20,000 car and then forgetting where you parked it. The car was supposed to take you places, but instead it's sitting somewhere gathering dust, losing value with each passing second. Well, that same thing happens with insights every...

Catalogue: Webinars 2021
Authors: Thor Olof Philogène, Tania Poelmann
Company: Stravito
June 30, 2021

Research papers

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW
Authors: Raimund Wildner, Carolin Kaiser
Company: GfK
September 22, 2016

Research papers

Harnessing consumer and market trends to drive the category

This presentation covers the key influences on the pizza category in terms of consumer and market trend research and brings together how category insights are developed from many examples of research techniques actually used in this case study.

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Author: John Storey
October 26, 2003

Research papers

Research and corporate responsibility

This presentation describes the role of stakeholder opinion research in helping companies develop robust corporate responsibility policies, practices and communications. It outlines the application of research in identifying priority issues,...

Catalogue: Congress 2005: Making A Difference
Authors: Jenny Dawkins, Brian Gosschalk
Company: Ipsos MRBI
September 21, 2005