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Videos

Qual at Scale

In this fireside chat, we will dive into how AI is changing the game for Qual at Scale. Adam from The Coca-Cola Company will share how the new reality of qualitative research at scale can be a paradigm shift for global brands.  

Catalogue: Congress 2024
Authors: Adam Palenicek, Jonas Nielsen
Companies: The Coca-Cola Company , GetWhy
October 1, 2024
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Citation

Palenicek and Nielsen (2024a, October 01). Qual at Scale. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/qual-at-scale