You searched for: "*"

The results has been filter on Authors containing Seth Duncan.
ANA has found 2 results for you, in 132 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Generational effects in market research effectiveness

There is a growing belief in the marketing industry that traditional market research tracking methods are less predictive of millennial behaviour than for that of older generations and that Millennials can best be understood and measured by their...

Catalogue: Congress 2016: #WOW
Authors: Seth Duncan, Kelley Sternhagen
September 22, 2016

Videos

Generational effects in market research effectiveness

There is a growing belief in the marketing industry that traditional market research tracking methods are less predictive of millennial behaviour than for that of older generations and that Millennials can best be understood and measured by their...

Catalogue: Congress 2016: #WOW
Authors: Seth Duncan, Kelley Sternhagen
June 15, 2016