Resources Library by ANA

Key global trends impacting the practice of market research with an awarding-winning case study on automation

Our world is constantly changing, and insights professionals everywhere are faced with the ongoing challenge to adapt our methods and approaches to change with it. In this webinar, you will hear first about some of the key dimensions of that change...

Catalogue: Webinars 2019

Authors: Jackie Lorch, Samantha Bond, Reg Baker, Steliana Ifrim

Company: SKIM

July 25, 2019

John Wanamaker... We now know which 50% of advertising is wasted

Famous for the quote "half my advertising is wasted, I just don't know which half”, John Wanamaker would be concerned that over 50% of online ads served are not seen by anyone. Many of the rest are not seen by their intended audience – and...

Catalogue: Congress 2017: Visionary

Author: Jackie Lorch

November 27, 2017

ESOMAR and GRBN joint Webinar: Using samples in online market research

The ESOMAR/GRBN Online Research Guideline provides researchers with best practice guidance to help users and providers understand how evolving approaches to online sampling can impact and potentially compromise data quality.This webinar takes that...

Catalogue: Webinars 2016

Authors: Reg Baker, Melanie Courtright, Jackie Lorch

June 15, 2016

Welcome to ESOMAR Congress 2016- #WOW

Opening ceremony at the ESOMAR 69th annual Congress in New Orleans.

Catalogue: Congress 2016: #WOW

Authors: Finn Raben, Melanie Courtright, Jackie Lorch, Laurent Florès

June 15, 2016

ESOMAR global industry overview

The Global Market Research report 2015 is the 27th annual industry study undertaken by ESOMAR. The report reviews the size and performance of the market research industry and explores how the research market continues to expand, using data collected...

Catalogue: Webinars 2015

Authors: Jackie Lorch, Melanie Courtright

June 15, 2015

From clipboards to online research communities

Online panels are replacing telephone and face-to-face data collection; increasingly MROCs are replacing more established methods of talking to consumers. What do respondents think about these changes? Are there differences between countries? This...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Jackie Lorch, Steve Cierpicki, Bill Zuo, Cam Davis, Ray Poynter, Keith Phillips, Sue York

Companies: Colmar Brunton, Nielsen, Research Now SSI

September 15, 2010

A tale of two questionnaires

For almost its entire existence the spotlight of quality has fallen on the online access panel operator. Online panel companies have both driven the quality agenda and the research on research necessary to truly understand the online panelist, their...

Catalogue: Panel Research 2007

Authors: Pete Cape, Linda Piekarski, Jackie Lorch

Company: Research Now SSI

October 28, 2007