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Research papers

From clipboards to online research communities

Online panels are replacing telephone and face-to-face data collection; increasingly MROCs are replacing more established methods of talking to consumers. What do respondents think about these changes? Are there differences between countries? This...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Jackie Lorch, Steve Cierpicki, Bill Zuo, Cam Davis, Ray Poynter, Keith Phillips, Sue York
Companies: Colmar Brunton, Nielsen, Research Now SSI
September 15, 2010
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Citation

Lorch et al. (2010a, September 15). From clipboards to online research communities. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/from-clipboards-to-online-research-communities


Research papers

A tale of two questionnaires

For almost its entire existence the spotlight of quality has fallen on the online access panel operator. Online panel companies have both driven the quality agenda and the research on research necessary to truly understand the online panelist, their...

Catalogue: Panel Research 2007
Authors: Pete Cape, Linda Piekarski, Jackie Lorch
Company: Research Now SSI
October 28, 2007
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Citation

Cape, Piekarski and Lorch (2007a, October 28). A tale of two questionnaires. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/a-tale-of-two-questionnaires