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Videos

John Wanamaker... We now know which 50% of advertising is wasted

Famous for the quote "half my advertising is wasted, I just don't know which half”, John Wanamaker would be concerned that over 50% of online ads served are not seen by anyone. Many of the rest are not seen by their intended audience – and...

Catalogue: Congress 2017: Visionary
Author: Jackie Lorch
November 27, 2017
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Citation

Lorch, J. (2017a, November 27). John Wanamaker... We now know which 50% of advertising is wasted. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/john-wanamaker-we-now-know-which-50-of-advertising-is-wasted


Videos

Welcome to ESOMAR Congress 2016- #WOW

Opening ceremony at the ESOMAR 69th annual Congress in New Orleans.

Catalogue: Congress 2016: #WOW
Authors: Finn Raben, Melanie Courtright, Jackie Lorch, Laurent Florès
June 15, 2016
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Citation

Raben, Courtright, Lorch and Florès (2016a, June 15). Welcome to ESOMAR Congress 2016- #WOW. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/welcome-to-esomar-congress-2016--wow