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Research papers

Blinded technology

2020, a pivotal year that was set as a time-stamp on many business strategies and plans over the past years. So, how many companies have set up a 2020 strategy over the last decade? Have tried to envision how their business will look by then? Have...

Catalogue: Latin America 2020 - Insights Festival
Author: Tom De Ruyck
Company: InSites Consulting
October 19, 2020
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Citation

De Ruyck, T. (2020a, October 19). Blinded technology. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/blinded-technology


Research papers

From hype to reality

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...

Catalogue: Congress 2017: Visionary
Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement
Company: InSites Consulting
August 28, 2017
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Citation

Debaere, De Ruyck and Coussement (2017a, August 28). From hype to reality. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/from-hype-to-reality


Research papers

Impact

The drive for - insights into action - in companies has empowered workers/employees to co-create plans into real "action" every single day. In order to do that within our organisation, we created an interactive platform: the "Activation Studio". The...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Tom De Ruyck
Company: InSites Consulting
May 19, 2016
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Citation

De Ruyck, T. (2016a, May 19). Impact. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/impact


Research papers

The Danone activation studio

More than ever, demonstrating impact is the name of the game for professional marketing services agencies. Together with Danone Benelux, we took on the challenge to crack the code of how we can trigger meaningful actions across the organisation, to...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Annemiek Temming, Tom De Ruyck
Company: InSites Consulting
November 18, 2015
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Citation

Temming and De Ruyck (2015a, November 18). The Danone activation studio. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-danone-activation-studio


Research papers

Turning shopper insights into company-wide memes

Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Congress 2015: Revelations
Authors: Niels Schillewaert, Holly Rozelle, Olesya Govorun, Tom De Ruyck, Thomas Troch
Company: InSites Consulting
October 1, 2015
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Citation

Schillewaert, Rozelle, Govorun, De Ruyck and Troch (2015a, October 01). Turning shopper insights into company-wide memes. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/turning-shopper-insights-into-company-wide-memes-8594


Research papers

Running research communities in Asian markets

Online research communities are the new star in market research. These online platforms connect a company with a group of interested and interesting consumers to collaborate with in qualitative research. With the rise of social media, Asian consumers...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Tom De Ruyck, Erica Van Lieven
Companies: InSites Consulting, Direction First
May 13, 2014
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Citation

De Ruyck and Van Lieven (2014a, May 13). Running research communities in Asian markets. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/running-research-communities-in-asian-markets-8143


Research papers

Think big and connect to the Max

PepsiCo wanted to (re)connect the Ruffles brand with Turkish youngsters. For six weeks a market research online community (MROC) was the central hub in which a dialogue took place between Gen Y, the Ruffles brand team and the advertising agency. In...

Catalogue: Congress 2013: Think Big
Authors: Tom De Ruyck, Erkan Balkan, Joeri Van den Bergh, Anouk Willems
Company: InSites Consulting
September 26, 2013
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Citation

De Ruyck, Balkan, Van den Bergh and Willems (2013a, September 26). Think big and connect to the Max. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/think-big-and-connect-to-the-max-8082


Research papers

Inspirational customers dialogues

The annual catalogue is IKEA's main communication channel with existing and potential customers globally. This case study demonstrates how the 2013 edition of the catalogue was evaluated through MROCs in five different countries. The presentation...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Frédéric Gennart, Pieter De Vuyst, Frank Naessens, Tom De Ruyck
Company: InSites Consulting
June 23, 2013
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Citation

Gennart, De Vuyst, Naessens and De Ruyck (2013a, June 23). Inspirational customers dialogues. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/inspirational-customers-dialogues


Research papers

Doing more with less

Recession can prompt unusual levels of creativity. We need to do more with less. Researchers need to increase their business impact. The presenters argue that the way to reach this for qualitative research is by crossing three boundaries;1) they...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Charles Hageman, Tom De Ruyck, Annelies Verhaeghe
Company: Air France-KLM Group
November 8, 2012
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Citation

Hageman, De Ruyck and Verhaeghe (2012a, November 08). Doing more with less. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/doing-more-with-less