Resources Library by ANA

Best of ESOMAR Belgium- A virtual event!

Early September speakers from all over the world presented their work and thinking at the 2019 ESOMAR Congress in Edinburgh. The three-day conference was bursting with speeches, panel discussions and keynotes on Transformation, the 2019 congress...

Catalogue: Webinars 2019

Authors: Steliana Ifrim, Wim Hamaekers, Katia Pallini, Ray Poynter, Ennio Armato, Matthew Roberts

Companies: One Inch Whale, InSites Consulting, FFIND DE

November 26, 2019

The secret art of activating consumer insight

As business decision makers gain access to increasingly large volumes of data, cutting through the noise will be a key success factor for insight professionals. In this webinar, Paul Hudson explores a range of high impact reporting methods and how...

Catalogue: Webinars 2019

Authors: Paul Hudson, Angela Canin

Company: FlexMR

November 12, 2019

Why big consulting is eating market research's lunch

Many researchers from brands have had consulting firms like McKinsey, Bain, and BCG come into their organizations to do projects that the research department could have done for a fraction of the cost. Similarly, many researchers from agencies have...

Catalogue: Webinars 2019

Authors: Alex Gelman, Steliana Ifrim

October 1, 2019

How the language of social media is reinventing idea screening

Learn how Dig Insights is using the language of social media to reinvent idea screening. This new approach reaches new consumer cohorts and supports agile innovation. It has been embraced by companies such as Netflix, Colgate, Nestlé, McDonald's,...

Catalogue: Webinars 2019

Authors: Michael Edwards, Steliana Ifrim

Company: Dig Insights

August 28, 2019

Privacy essentials: An update for India's market research community

India is on the cusp of major changes as the country prepares to adopt its first comprehensive data protection and privacy legislation that will bring it closer in alignment to global regulatory developments that have already come into force in key...

Catalogue: Webinars 2019

Authors: Kim Smouter-Umans, Priya Lobo, Sumbul Fatima

August 8, 2019

Key global trends impacting the practice of market research with an awarding-winning case study on automation

Our world is constantly changing, and insights professionals everywhere are faced with the ongoing challenge to adapt our methods and approaches to change with it. In this webinar, you will hear first about some of the key dimensions of that change...

Catalogue: Webinars 2019

Authors: Jackie Lorch, Samantha Bond, Reg Baker, Steliana Ifrim

Company: SKIM

July 25, 2019

Revolutionising the way we research emotion

Reading articles about market research and listening to what research buyers tell us they need, there continues to be a hunger for research to: 1. Capture authentic emotion 2. Deliver actionable diagnostic insight 3. Inspire the confidence to act...

Catalogue: Webinars 2019

Authors: Karen Levesley, Alison Phillips, Steliana Ifrim

Company: MM-Eye Ltd

July 12, 2019

The great internal communication experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight's biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change...

Catalogue: Webinars 2019

Author: Lucy Davison

March 18, 2019

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colours are well known from posters, brasserie carafes and wall murals in French towns. But the brand itself had become quite dated. Suze was increasingly only...

Catalogue: Webinars 2019

Author: Sven Arn

Company: Happy Thinking People

March 18, 2019