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Research papers

The role of insights in the development of the shopper environment

The store is a communication channel: every aspect of layout, range, and merchandising communicates something to the shoppers who choose to visit the store. Taking the example of a relatively innocuous piece of merchandising, originally developed to...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Phillip Adcock, Danielle Pinnington
March 4, 2009