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Research papers

Data, data everywhere, but no competitive intelligence in sight

Data, data everywhere but no competitive intelligence in sight describes many of the competitive intelligence systems in place today. Competitive intelligence - when used to its fullest with adequate knowledge dissemination - can actually help...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Alecia S. Helton
March 1, 1999
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Citation

Helton, A. S. (1999a, March 01). Data, data everywhere, but no competitive intelligence in sight . ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/data-data-everywhere-but-no-competitive-intelligence-in-sight-


Research papers

Getting to the future faster

The philosophy behind the Delphi Technique for forecasting is to gather a group of experts all of whom have different perspectives on the issue being studied. Through a series of iterative surveys and discussions the learning of the group is...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Alecia S. Helton
September 1, 1998
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Citation

Helton, A. S. (1998a, September 01). Getting to the future faster . ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/getting-to-the-future-faster-


Case studies

The newest mousetrap: What does it catch?

The Internet is the newest methodology or mousetrap available to market researchers. Researchers disagree on how ready we are as an industry to move to on-line data collection. Questions abound about how representative the respondents we reach via...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Alecia S. Helton, Roger Gates
Company: Texas Instruments
June 15, 1998
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Citation

Helton and Gates (1998a, June 15). The newest mousetrap: What does it catch?. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/the-newest-mousetrap-what-does-it-catch-


Research papers

The information paradox

This paper has two aims: first, to send out a wake up call to us market researchers as a profession. If we don't want to fade into oblivion like the buggy whip,the time to begin a fundamental change of market research is now. And, secondly, to...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Alecia S. Helton
Company: Texas Instruments
June 15, 1997
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Citation

Helton, A. S. (1997a, June 15). The information paradox. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/the-information-paradox