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Research papers

Getting the board onside

While getting qualitative research into the boardroom of many organisations may be a challenge, the challenge is multiplied several-fold when the organisation is a major bank in the United Kingdom. This paper provides a case study of such a...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Martin Walls, Ken Parker
Companies: HSBC Holdings, Discovery Research Group
October 28, 2001
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Citation

Walls and Parker (2001a, October 28). Getting the board onside. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/getting-the-board-onside


Research papers

Keep your eye on the ball

The growth of sponsorship as a means of communications is apparent to all. In the U.K., excluding money used to support sponsorship activity, our best estimate suggests the sports market alone to account for around £250 million in 1992 (Source:...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Author: Ken Parker
June 15, 1993
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Citation

Parker, K. (1993a, June 15). Keep your eye on the ball. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/keep-your-eye-on-the-ball