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Research papers

Getting the board onside

While getting qualitative research into the boardroom of many organisations may be a challenge, the challenge is multiplied several-fold when the organisation is a major bank in the United Kingdom. This paper provides a case study of such a...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Martin Walls, Ken Parker
Companies: HSBC Holdings, Discovery Research Group
October 28, 2001
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Citation

Walls and Parker (2001a, October 28). Getting the board onside. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/getting-the-board-onside