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Research papers

Aspiring global, yet staying true to strong cultural foundations

The paper presents a case study using traditional and social media ethnography, to investigate Generation Z females in Jakarta. These 11-18 year old girls live in a changing world, with the influence of globalisation and social media. Yet, there...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Dawn Herdman, Vikas Srivastava
Company: Illuminate Research Asia
May 13, 2014
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Citation

Herdman and Srivastava (2014a, May 13). Aspiring global, yet staying true to strong cultural foundations. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/aspiring-global-yet-staying-true-to-strong-cultural-foundations


Research papers

Brand growth 2.0

This paper will shed some light on what is really driving brand growth and inspiring manufactures and retailers towards profitable business.? We identify the drivers of brand growth globally, regionally and locally.? By combing a holistic and deep...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Richard Herbert, Oliver Koll, Raluca Raschip
Company: GfK
March 24, 2014
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Citation

Herbert, Koll and Raschip (2014a, March 24). Brand growth 2.0. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/brand-growth-2-0-8111


Research papers

Speaking the language of research

As globalisation continues and borders become blurred, clients and researchers alike are increasingly conducting cross-cultural studies to understand the similarities and differences that exist between us. But as the global economy is slow to...

Catalogue: Congress 2013: Think Big
Author: Nikki Lavoie
Company: Sky Consulting
September 26, 2013
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Citation

Lavoie, N. (2013a, September 26). Speaking the language of research. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/speaking-the-language-of-research-8076


Research papers

Research without borders

Our role is to shape decision-making. In large multinationals, the global structure of the marketing organization largely determines whom we get to influence. Evolving structures further complicate or limit our role. However, the researcher is...

Catalogue: Congress 2012: Accelerating Excellence
Authors: C. Frederic John, Liz Moore, Anna Mariano
Companies: MasterCard, Chrysalis Partners
September 13, 2012
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Citation

John, Moore and Mariano (2012a, September 13). Research without borders. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/research-without-borders


Research papers

Convergence or divergence of the Asian market

As a result of the Asian crisis in 1998 and the Global Financial Crisis (GFC) in 2008, there is increasing speculation that 'Globalisation' may have stalled. Regardless, do developed and developing nations actually benefit (or suffer) from...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Roxan Toll, Rosalie Tung, Chris Baumann, Hamin Hamin
Company: GMI (Global Market Insite)
March 20, 2011
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Citation

Toll, Tung, Baumann and Hamin (2011a, March 20). Convergence or divergence of the Asian market. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/convergence-or-divergence-of-the-asian-market


Research papers

Glocalization - A measure of global brands

Multicultural targeting is every global brand's dream. The market research firm Fresh Intelligence has developed a 'Glocalization Score' to measure values of global brands in six countries. An on-line survey with n=3000 respondents was held to...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Corrine Sandler, Olga Churkina
Company: Fresh Intelligence
March 20, 2011
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Citation

Sandler and Churkina (2011a, March 20). Glocalization - A measure of global brands. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/glocalization---a-measure-of-global-brands


Research papers

A small rock holds back a great wave

This paper responds to the challenges of globalisation and the digital society by arguing that the problem for MR today is not that of too much change, but rather too little. In a world where data is seemingly infinite, we now need to provide data...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Judith Passingham
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Passingham, J. (2010a, September 15). A small rock holds back a great wave. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/a-small-rock-holds-back-a-great-wave


Research papers

Coca-Cola Europe and the Philosopher's Stone

On realization that only 20% of their Brand Tracker information was used across all 32 European markets, Coca-Cola Europe started searching for the Philosopher's Stone. The journey will take the us through the difficulties of negotiating a positive...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Patricio Pagani, Richard Raubik, James May
Companies: Infotools, KANTAR TNS Malaysia, The Coca-Cola Company
September 15, 2010
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Citation

Pagani, Raubik and May (2010a, September 15). Coca-Cola Europe and the Philosopher's Stone . ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/coca-cola-europe-and-the-philosopher-s-stone-


Research papers

Acting global and thinking local

The management principle `think global, act local' is a valuable guideline to be implemented in international research projects. To transform it into action, the balancing act between global and local needs has to be challenged. This is the art and...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Pei Jiu, Frank Landeck
Companies: GfK, CMI
April 7, 2009
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Citation

Jiu and Landeck (2009a, April 07). Acting global and thinking local. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/acting-global-and-thinking-local