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Loscher, D. (2024a, August 05). Stuck In Neutral. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/stuck-in-neutral


Research papers

Stuck in Neutral

This paper challenges our perceptions of innovation and invites researchers to view consumers through a new lens. It argues we are not living in an age of innovation and that a plateau has likely been reached. It introduces the concept of an...

Catalogue: North America 2024 - Innovation
Author: Damian Loscher
Company: IPSOS
July 5, 2024
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Citation

Loscher, D. (2024a, July 05). Stuck in Neutral . ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/stuck-in-neutral-