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Videos

Culture and history as Big Data blind spots

A case study from South Africa

Catalogue: Congress 2023
Author: Fathima Paruk
Company: Woolworths
October 5, 2023
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Citation

Paruk, F. (2023a, October 05). Culture and history as Big Data blind spots. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/culture-and-history-as-big-data-blind-spots


Videos
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Citation

(2022a, September 23). Decoding Meaning to Drive Brand Relevance. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/decoding-meaning-to-drive-brand-relevance


Webinars

Insights' Privacy Day 2021 - Privacy in Asia: What you need to know in 2021

Tensions have risen sharply in the US recently over freedom of speech and privacy with the Twitter/WhatsApp/Facebook issues.How are we in Asia Pacific responding to the big privacy issues? Is our profession under threat?Are we coping with the privacy...

Catalogue: Webinars 2021
Authors: Finn Raben, Gillie Abbotts-Jones, Ravikumar Narayanan, Disha Bhatnagar, Andy Zhao
January 28, 2021
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Citation

Raben, Abbotts-Jones, Narayanan, Bhatnagar and Zhao (2021a, January 28). Insights' Privacy Day 2021 - Privacy in Asia: What you need to know in 2021. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/insights-privacy-day-2021---privacy-in-asia-what-you-need-to-know-in-2021


Webinars

The (still) unfulfilled promise of secondary data

For some time now, market researchers have realized that the volume of behavioral and attitudinal data now being generated, literally on an hourly basis, has the potential to fundamentally change how we help our clients better understand their...

Catalogue: Webinars 2020
Authors: Reg Baker, Rex Briggs, Sara Jordan
September 9, 2020
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Citation

Baker, Briggs and Jordan (2020a, September 09). The (still) unfulfilled promise of secondary data. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-still-unfulfilled-promise-of-secondary-data


Videos

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019
Authors: Victor Ikawa, Sergey Sheykhetov
Companies: Safaricom, Kantar
November 10, 2019
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Citation

Ikawa and Sheykhetov (2019a, November 10). The alchemical marriage of Big Data and Qual. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-alchemical-marriage-of-big-data-and-qual-10859


Videos

Using the real behaviour behind Big Data to improve participant quality

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

Catalogue: Fusion 2019
Authors: Hugh Carling, Patrick Fagan
Company: Liveminds
November 10, 2019
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Citation

Carling and Fagan (2019a, November 10). Using the real behaviour behind Big Data to improve participant quality. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/using-the-real-behaviour-behind-big-data-to-improve-participant-quality-10865


Research papers

Using the real behaviour behind Big Data to improve participant quality

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

Catalogue: Fusion 2019
Authors: Patrick Fagan, Hugh Carling
Company: Liveminds
November 10, 2019
×

Citation

Fagan and Carling (2019a, November 10). Using the real behaviour behind Big Data to improve participant quality. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/using-the-real-behaviour-behind-big-data-to-improve-participant-quality


Research papers

Big Data big debate

How do you handle more than 5 million verbatims and creative proposals in just two weeks?

Catalogue: Fusion 2019
Author: Bruno Jeanbart
Company: OpinionWay
November 10, 2019
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Citation

Jeanbart, B. (2019a, November 10). Big Data big debate. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/big-data-big-debate


Videos

Big Data big debate

How do you handle more than 5 million verbatims and creative proposals in just two weeks?

Catalogue: Fusion 2019
Author: Bruno Jeanbart
Company: OpinionWay
November 10, 2019
×

Citation

Jeanbart, B. (2019a, November 10). Big Data big debate. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/big-data-big-debate-10842