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Research papers

The Future of Research is Here

The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity?full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and...

Catalogue: Latin America 2023
Authors: Claudia Sciarretta, Paulina Castillo
Company: PepsiCo
April 25, 2023

The Future of Research is Here

The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity?full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and...

Catalogue: Latin America 2023
Authors: Claudia Sciarretta, Paulina Castillo, Claudia Sciarretta, Paulina Castillo
April 25, 2023

Webinars

eTrack® - Agile quant-qual pre-testing for real-time assessment and deeper understanding

eTrack® is a quant-qual methodology for pre-testing and concept screening that Happy Thinking People has been running in live sessions for over 20 years. It provides quick and actionable results, robust numbers and clear recommendations for...

Catalogue: Webinars 2020
Author: Sven Arn
Company: Happy Thinking People
October 15, 2020

Videos

Experience crash test

Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test methodology is answering to oriented our future. InProcess is the inventor of...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christophe Rebours, Nicolas Pochart
Company: GSK
September 8, 2019

Research papers

Experience crash test

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christophe Rebours, Nicolas Pochart
Company: GSK
September 8, 2019

Videos

The time traveller's guide to consumer insights

Doctor When will see you now. The time traveler's guide to consumer insights: How to foretell your consumer's destiny accurately with big & small data.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Adrian Terron
September 8, 2019

Research papers

System 3: Measuring the consumer's imagination

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Learn the new science of System 3, the human imagination, in a challenging interactive...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Leigh Caldwell, Lizzi Seear
September 8, 2019

Research papers

The time traveller's guide to consumer insights

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Doctor When will see you now. The time traveler's guide to consumer insights: How to...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Adrian Terron, Kavita Mahto
September 8, 2019

Videos

System 3: Measuring the consumer's imagination

Learn the new science of System 3, the human imagination, in a challenging interactive workshop that will draw on your unconscious mind to build a shared prediction of the future of the research industry. Be part of insight's next chapter!

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Leigh Caldwell
September 8, 2019