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Research papers

Beyond words

Insights are useful only if they are understood by those who need to put them into action. Yet even the most compelling insights can be 'lost in translation' at different stages of a project when we forget to decode and encode, interpret and...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Lucy Blakemore, Lekshmy Parameswaran, László Herczegh
Company: Gravity Planning & Research Ltd
February 11, 2009

Research papers

The healthcare journey

Although today's clinical healthcare domain is typically driven by technological possibilities, increasingly awareness is building that a change in focus is needed to also incorporate the experiences of those who undergo a treatment or provide it....

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Lekshmy Parameswaran, Laura Nino
Company: Philips International
February 6, 2008