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Research papers

Green consumer marketing

This paper examines the concept of 'green marketing' from both an American and European viewpoint.The rationale for a company adopting this strategy is discussed. Both voluntary self-regulation and government regulation of this area is summarized....

Catalogue: ESOMAR Responsible Marketing 2004
Authors: John Commiskey, Patrick E. Murphy
May 11, 2004

Research papers

Competitive intelligence on the Net

This paper examines the ways in which firms use the internet and its contents to conduct competitive intelligence. Due to the increased access to competitive data and the elimination of geographic boundaries, the internet raises new concerns about...

Catalogue: ESOMAR Net Effects 2001
Authors: Sylvia Long-Tolbert, Patrick E. Murphy
February 11, 2001

Research papers

Relationship marketing= Ethical marketing

The premise of this paper is that relationship marketing should be equated with ethical marketing. That is, ethical concepts are at the root of long term associations between companies. The field of virtue ethics is especially appropriate to this...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Graham Wood, Gene R. Laczniak, Patrick E. Murphy
November 1, 1996