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Research papers

Data, dialogue, delivery and ownership

Bangalore, located in Karnataka State, South India, is called the 'Knowledge Capital' and the 'Silicon Valley' of the country. The urban population is cosmopolitan and successive state governments have consistently projected Karnataka's image...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Nayantara Chakravarthi, Kalpana Kar
May 11, 2004

Research papers

Tracking societal values

Ever more frequently, governments use marketing techniques in order to influence public opinion and public behaviour. To be able to make effective strategies, insight in the public perception of the issues and in the value systems of the public is...

Catalogue: ESOMAR Responsible Marketing 2004
Author: Gerard Bartels
May 11, 2004

Research papers

Sustainable motivation

There have been a number of recent surveys on consumer's awareness of a wide range of environmental concerns, almost without exception demonstrating concern for the issues.They even generally show that consumer's would pay a premium for...

Catalogue: ESOMAR Responsible Marketing 2004
Author: David Elliott
May 11, 2004

Research papers

Green consumer marketing

This paper examines the concept of 'green marketing' from both an American and European viewpoint.The rationale for a company adopting this strategy is discussed. Both voluntary self-regulation and government regulation of this area is summarized....

Catalogue: ESOMAR Responsible Marketing 2004
Authors: John Commiskey, Patrick E. Murphy
May 11, 2004

Research papers

Overcoming the communication gap

The paper describes the challenges of environmental communication within a policy of sustainability. Based on empirical studies, which were launched by the Federal Environmental Agency, the paper shows the need for a fundamental transformation of...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Christian Loewe, Martin Lichtl
May 11, 2004

Research papers

Sustainability is not rubbish

This paper describes how research helped The Environment Agency to better understand the public's attitudes to domestic waste disposal and the public's willingness and ability to help the government (both local and national) to implement more...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Tim Burns, Neil Smith
May 11, 2004

Research papers

Creating a sustainable future by means of a global sustainability brand

Something significant is being overlooked in the sustainability agenda, hindering the evolution/adoption of sustainability.The central message and real world implications can be applied in business today as the lack of adoption of sustainability...

Catalogue: ESOMAR Responsible Marketing 2004
Author: Sophie Constance
May 11, 2004

Research papers

Educating for sustainability

This paper describes the EcoRecycle Waste Wise Schools Program from Victoria, Australia which, through detailed planning and ongoing market research and evaluation, is contributing to widespread and sustained cultural change towards living more...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Brian Sharpley, Eric Bottomley, Scott MacLean, Steve Malcolm, Pat Armstrong
May 11, 2004

Research papers

Think like the sun

Understanding the dynamics of Ecologism is the objective of this paper.Ecologism is an evolution of consumerism where there is greater global economic interdependency. It recognizes consumer behavior is affected by beliefs. Beliefs are influenced by...

Catalogue: ESOMAR Responsible Marketing 2004
Author: Tim Love
May 11, 2004