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Research papers

Game, set, match!

Sport Eye Tracking allows Havas Media and Havas Sports to assess whether brands are effectively looked at by TV viewers during sports broadcasting.Does the viewer focus only on the game action or does he also spot brands on television? How long is...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Isabelle Le Roy, Julien Vivier
Company: Havas Group
June 1, 2008