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Research papers

Sonic semiotics

Semiotic analyses have generally privileged visual over aural signs.This paper seeks to extend the boundaries of semiotics by recognising that sound and music also function as signs in culture and advertising. Music pushes powerful emotional buttons...

Catalogue: Congress 2006: Foresight
Authors: Alex Gordon, Chris Arning
Company: Flamingo
September 17, 2006
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Citation

Gordon and Arning (2006a, September 17). Sonic semiotics. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/sonic-semiotics


Research papers

Hip-hop: Subculture or super brand?

The presenters argue that a true understanding of the appeal of hip-hop can have valuable implications for marketers seeking to connect with young people. Hip-hop incorporates a number of key values which resonate powerfully with the youth target....

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Chris Arning, Ednyfed Tappy
Company: Flamingo
November 5, 2003
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Citation

Arning and Tappy (2003a, November 05). Hip-hop: Subculture or super brand? . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/hip-hop-subculture-or-super-brand-