Resources Library by ANA

2X the impact at ½ the time and ½ the cost?

This paper will share the learnings from our experience of the journey to re-invent our Unilever H&A, one which we think successfully delivered on the brief. It will specifically cover four key areas: 1. What are the opportunities provided by...

Catalogue: Congress 2016: #WOW

Authors: Mark Whiting, Namita Mediratta, Karen O'Hara, Sunando Das

Company: KANTAR TNS Malaysia

June 15, 2016

2X the impact at ½ the time and ½ the cost?

This paper will share the learnings from our experience of the journey to re-invent our Unilever H&A, one which we think successfully delivered on the brief. It will specifically cover four key areas: 1. What are the opportunities provided by...

Catalogue: Congress 2016: #WOW

Authors: Namita Mediratta, Karen O'Hara, Mark Whiting, Sunando Das

Company: KANTAR TNS Malaysia

June 15, 2016

Insights that bring brands A.L.I.V.E.

In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company's belief in building passion brands with deep connections to consumers. The resulting 5-step process, called...

Catalogue: Congress 2014: What Inspires?

Authors: Mark Whiting, Nathalie de Rochechouart, Kim Gaspar, Florence Rainsard

Company: Added Value

September 10, 2014

Insights that bring brands A.L.I.V.E.

In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company’s belief in building “passion” brands with deep connections to consumers. The resulting 5-step...

Catalogue: Congress 2014: What Inspires?

Authors: Nathalie de Rochechouart, Kim Gaspar, Mark Whiting, Florence Rainsard

Company: Added Value

June 15, 2014

Design empowered innovation

How marketing organisations can innovate better by enriching traditional expertise with tools from the world of design will be reviewed in this presentation. By focusing on individuals, moments and journeys in ethnography, insights become deeper. By...

Catalogue: Congress 2011: Impact

Authors: Ben Wood, David Stocks, Mark Whiting

Company: Added Value

September 18, 2011

Cutting the insight loss

If you are part of a client-based insights' team, have you ever asked yourself how many insights you have generated in the last twelve months? Or if a colleague asked you to give them a list of those insights, would you be able to?If these questions...

Catalogue: Qualitative 2006

Authors: Sandrine McClure, Mark Whiting

Company: Reperes

October 8, 2006

Windows on the world

This paper is based on research conducted by Hennessy amongst its consumers, using internet-based ethnographic techniques. The results are based on a quantitative and qualitative assessment of over 1,200 personal web pages housed on Blackplanet.com....

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Mark Whiting, Franck Sagne

February 27, 2005

Qualitative research

This presentation aims at demonstrating that qualitative research is a powerful tool when a brand is faced with the complexity of differing markets. It starts with the presentation of the current situation of the Hennessy brand, explaining why it is...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Authors: Mark Whiting, Sandrine McClure

Company: Green Light International

November 10, 2002