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Research papers

Counselling without moralizing

This papers presents the main results of a research study aimed at defining the communicational strategy to be applied through a national TV campaign promoted by the French Committee on Health Education, and concerning alcoholic overconsumption.

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Eliséd Veron
Company: SORGEM IMR
June 15, 1985
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Citation

Veron, E. (1985a, June 15). Counselling without moralizing. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/counselling-without-moralizing


Research papers

A communication audit (French)

The communication audit, a fundamental, strategic study, is situated in line with traditional motivation studies. But contrary to the latter, it sets the primary of communication, supporting itself by the finding that brands are beings of discourse,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Yves Krief
Company: SORGEM IMR
June 15, 1984
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Citation

Krief, Y. (1984a, June 15). A communication audit (French). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/a-communication-audit-french-


Research papers

A communication audit

The communication audit, a fundamental, strategic study, is situated in line with traditional motivation studies. But contrary to the latter, it sets the primary of communication, supporting itself by the finding that brands are beings of discourse,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Yves Krief
Company: SORGEM IMR
June 15, 1984
×

Citation

Krief, Y. (1984a, June 15). A communication audit. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/a-communication-audit