Resources Library by ANA

Youth tales

The presentation of qualitative research findings present challenges which are unique to it as against a quantitative research finding, whereas it is taken for granted that quantitative findings are more objective/scientific/more factual, and need an...

Catalogue: Qualitative 2006

Authors: Maslina Mokhtar, Avijit Das

October 8, 2006

Brand engagement

This paper shows how research techniques were applied in an online environment to elicit deeper learning about brand and media engagement among teenagers. The paper focuses specifically on teens in China, Brazil, Mexico, and Russia and demonstrates...

Catalogue: Congress 2006: Foresight

Author: Leyla Namiranian

Company: Decision Analyst, Inc.

September 17, 2006

Tomorrow is a new consumer!

The world is looking intensely at Asia today, as it moves rapidly towards becoming not only the world's largest producer and consumer, but also the largest productive workforce. Marketers and policy makers everywhere are keen to know how to exploit...

Catalogue: Asia Pacific 2006

Authors: Sangeeta Gupta, Smita Bhosale

Company: Nielsen

March 19, 2006

A viable new segment?

This paper explores the viability of Hispanic youth as a target market segment for the North American Automotive industry, and provides an understanding of the similarities and differences between this segment and North American youth in general. The...

Catalogue: Automotive 2006

Authors: Tom Anderson, Frank Leinweber

February 27, 2006

Global brands and youth activism

Anti-globalisation thinking is strong across Europe, especially in France and Germany. This presentation explores how anti-globalisation thinking affects younger consumers, an important market for brand owners across a wide spectrum of products and...

Catalogue: Consumer Insights 2005

Authors: Béatrice Maccario, Marie-Agathe Nicoli

November 15, 2005

The interaction between media, technology and youth (Spanish)

This paper reflects the new relationships the young people of Latin Americans from Argentina, Chile, Colombia, Ecuador, Mexico and Uruguay connected to Internet are establishing through this medium. The Internet has opened up a new world in...

Catalogue: Latin America 2005

Author: Nora D'Alessio

October 23, 2005

The interaction between media, technology and youth

This paper reflects the new relationships the young people of Latin Americans from Argentina, Chile, Colombia, Ecuador, Mexico and Uruguay connected to Internet are establishing through this medium. The Internet has opened up a new world in...

Catalogue: Latin America 2005

Author: Nora D'Alessio

October 23, 2005

Progress towards media mix accountability

PPM commercial audience estimates offer insight about consumers' avoidance of tv commercials. Total commercial avoidance, an average 7%, is composed of nearly six- tenths channel switching and four-tenths due to other 'interruptions'. Program content...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Roberta M. McConochie, Leslie Wood, Beth Uyenco, Chris Heider

Companies: Nielsen, OMD Group

June 23, 2005

SBS metropolitan youth study

SBS Broadcasting conducted a comprehensive youth survey in spring 2005. The survey monitored the lifestyle and media behaviour of urban Europeans living in four countries. It consists of the measurement of TV viewing, radio listening, newspaper and...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Matthias Steinmann, Knut Hackbarth, Peter Behrends

June 22, 2005