Resources Library by ANA

Measuring children's media consumption effectively

Radiocontrol has been the official measuring system used to measure the radio listening habits of people in Switzerland aged 15 years and over since 1 January 2001. Information on children's radio consumption, however, still has to be obtained by...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Manuel Daehler, Stephanie Weiss

June 21, 2005

Lunch break

This paper describes how to put together an innovative research design based on several contrasting perspectives and techniques, with the purpose of gaining new consumer insight and understanding in the school-lunch market in Norway.The ultimate goal...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Ole Petter Nyhaug, Jeanette Bergquist

February 27, 2005

From today's brands to tomorrow's icons

The authors share their experience in successfully implementing an on-going consumer interface program with young consumers for identifying trends in their behaviour in the complex market of Saudi Arabia, paving the way for marketers to transform...

Catalogue: ESOMAR Conference On Age 2005

Authors: Vidya Rayappa, Wiam Hasanain

Companies: KANTAR TNS Malaysia, Unilever

January 30, 2005

Measuring children's behaviour in a complex multi-media world

We all live in a rapidly changing world where, arguably, children are at the forefront of technological developments. It is imperative for marketers to understand the behaviour, attitudes and motivations of this ever-evolving and often elusive target...

Catalogue: ESOMAR Conference On Age 2005

Authors: Debbie Solomon, Jo Peters

Company: MindShare

January 30, 2005

Life frames®

This paper discusses a new qualitative research approach to win meaningful insights in young consumer markets.The tool Life Frames® is based on the understanding that the consumer's demands are driven by situational needs and wants. It utilises...

Catalogue: ESOMAR Conference On Age 2005

Author: Axel Dammler

Company: iconkids & youth international research GmbH

January 30, 2005

Peer survey method

The information available about the world of youth is not sufficient to foster our understanding or perception of it. Can the quality of 'listening' be improved by enhancing interpersonal relationships, thereby stimulating a better acquisition of...

Catalogue: ESOMAR Conference On Age 2005

Authors: Angela Cortese, Roberto Porciello

Company: Focus S.r.L.

January 30, 2005

Subjective age

The concept of subjective age has previously been applied to segment the senior consumers' market: Market research has highlighted the tendency among individuals to feel younger than they actually are.This research demonstrates how other similar...

Catalogue: ESOMAR Conference On Age 2005

Authors: Denis Guiot, Bruno Schumutz

January 30, 2005

If this child were a car, what sort of car would it be?

Many clients around the world are trying to understand what appeals to a young audience, raising many challenges. Children differ vastly between age and gender, with clear global social and cultural differences. How can research be carried out on a...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Author: Barbie Clarke

November 28, 2004

Challenging stereotypes

This paper aims at analyzing the particular features taken on by a segment commonly called the young population, defined as such only on the basis of an age bracket classification, in a country marked by political, economical and social instability....

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Mónica S. Markwald, Daniela Pérez Lloveras

Company: Markwald La Madrid & Asociados

October 24, 2004