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Research papers

Strategic capital of brands within the new international and Latin American scenario

Brands are strategic assets which have not yet been properly assessed. The fact that important brands continue being in vogue for many years even after the physical product they designated has disappeared from the market is an evidence that brands...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Alberto Wilensky
May 1, 1997
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Citation

Wilensky, A. (1997a, May 01). Strategic capital of brands within the new international and Latin American scenario. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/strategic-capital-of-brands-within-the-new-international-and-latin-american-scenario


Research papers

Customer satisfaction in the distribution line

This paper illustrates the benefits of the CSM Customer Satisfaction Measurement Model and its contribution to total quality management programs. Identifying satisfaction drivers for distribution line members of a household electrical appliances...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Norah Schmeichel
Company: GfK
May 1, 1997
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Citation

Schmeichel, N. (1997a, May 01). Customer satisfaction in the distribution line . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/customer-satisfaction-in-the-distribution-line-