Resources Library by ANA

From the survival consumer to the citizen consumer

The long period of hyperinflation during the eighties and the beginning of this decade brought very specific buying behavior to Brazilian consumers, be it through the exclusion of a large segment of the population or by purchase attitudes similar to...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Nelma Gasparette Santos

Company: IBOPE Inteligencia

May 1, 1997

Is qualitative research truly developing or is it declining?

This paper is about the present perception of the assessment, definition and use of qualitative research in Mexico. Similarly, it calls for a more committed and less commercial approach to research, showing the potential of such research for...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Ernesto Reyes Escobedo

May 1, 1997

Qualitative research

This paper shows how ‘scientific’ thinking has wrongly influenced the way qualitative research is sometimes conducted. It argues that qualitative market research is almost entirely an ‘art’. It enumerates a number of techniques...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Roger Boyce

June 15, 1997

The proposal process of privatization

The purpose of this paper is to describe the global framework within which privatization tenders take place, as well as to identify the differences ensuing from the different types of privatizations. The paper likewise analyzes the necessity for...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Julio Fresno Aparicio, Cristina Francisco Alvarez

May 1, 1997

Subscribers and their magazines

The media research information about the magazine market-oriented medium has evolved in the sense of scaling up the public-lexicon of its socio-economic characteristics. The information we have today revolves around "who" and "how many" read. And...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Maria Luiza Antunes, Marcello Augusto Alvarenga, Katsura Nakamura Eguti

May 1, 1997

Viewing and coverage of the billboard medium (Spanish)

This work is a contribution to an issue that has been the subject of numerous attempts - none of them successful - in the last years: the assessment of the audience and the coverage of the outdoors. The methodology proposed here should equip the...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Karla Mendes, Eneida Nogueira, Jose Reinaldo Riscal

June 15, 1997

Is qualitative research truly developing or is it declining? (Spanish)

This document makes a dissertation on the perception current in Mexico from the assessment, definition and utilization from the investigation qualitative: The same invites to the reflection on the conception from a investigation more engaged and less...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Ernesto Reyes Escobedo

June 15, 1997

Datadia

A daily, nationwide, high circulation newspaper offers specific features that make understanding and meeting the needs and expectations of consumers a complex and continuous challenge. Besides the highly dynamic character of the process - a new...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Eneida Nogueira, Renata Nunes Cesar, Cristina Panella

May 1, 1997

The other side of the coin

This research paper examines the internal client and its commitment with organizational transformation. It establishes the hypothesis that organizational transformation is key in the alignment of a company with market requirements and that such...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Pablo Jose Rivera, Carmen Nora Olivencia

May 1, 1997