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Research papers

Order form research for trade conscious marketing

Now is a common practice to measure the degree of availability of a brand at the point of sale, scarcely anyone has given thought to investigating how this availability comes about and what factor influence it. In this case, the order form is not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Manfred Schürmeyer
Company: Nielsen
September 1, 1974
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Citation

Schürmeyer, M. (1974a, September 01). Order form research for trade conscious marketing. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/order-form-research-for-trade-conscious-marketing


Research papers

Distribution system and distribution policy in marketing-oriented economies with special reference to the Federal Republic of Germany

This paper, after discussing the role of trade in the Federal Republic of Germany, deals with the structure of wholesalers and retailers. Concentration, cooperation and a number of major changes that have taken place during the past two decades are...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Harald Ruppe
Company: Nielsen
June 15, 1973
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Citation

Ruppe, H. (1973a, June 15). Distribution system and distribution policy in marketing-oriented economies with special reference to the Federal Republic of Germany. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/distribution-system-and-distribution-policy-in-marketing-oriented-economies-with-special-reference-to-the-federal-republic-of-germany


Research papers

Distribution structure and marketing strategy

My paper deals with the development of a much discussed shop type in Germany and its influence on marketing strategy. The latter may be defined as the "selection of the target group towards whom the effort of the firm will be devoted and development...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Harald Ruppe
Company: Nielsen
September 1, 1972
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Citation

Ruppe, H. (1972a, September 01). Distribution structure and marketing strategy. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/distribution-structure-and-marketing-strategy