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Research papers

Having a hard time launching innovations in Russia

Companies are refocusing on the emerging markets in BRIC countries. With China, India and Brazil, Russia is back on the radar of multinationals. Despite its familiarity, the Russian market offers particular challenges to FMCG manufacturers,...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Marcin Penconek
Company: Nielsen
September 15, 2010
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Citation

Penconek, M. (2010a, September 15). Having a hard time launching innovations in Russia. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/having-a-hard-time-launching-innovations-in-russia


Research papers

Shoppers of Asia

Asia today has a population of more than 4 billion people, a market size which very few marketers can afford to ignore. As the region grows and the markets mature further, understanding and accommodating the various tastes, culture and the vast...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Himanshu Vashisthaz, Aruni Ghosh, Korakoj Nirutnapaphan
Company: Nielsen
April 20, 2010
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Citation

Vashisthaz, Ghosh and Nirutnapaphan (2010a, April 20). Shoppers of Asia. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/shoppers-of-asia


Research papers

From spinning a yarn to weaving a rich tapestry

This presentation demonstrates the need for qualitative research to evolve in terms of deliverables. Inspiration was drawn from two different yet rapidly evolving areas; cinema and cricket. For researchers to grow and clients to thrive in the current...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Crystal Nathan, Tamal Roy
Company: Nielsen
November 19, 2009
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Citation

Nathan and Roy (2009a, November 19). From spinning a yarn to weaving a rich tapestry. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/from-spinning-a-yarn-to-weaving-a-rich-tapestry


Research papers

The 'ANT' and the grasshopper

The effects of the economic downtown of 2009 in India, an emerging market, were comparatively muted, partly attributed to macro economic factors such as the governmental regulatory measures. But was there anything inherent in the Indian consumer...

Catalogue: Congress 2009: Leading The Way
Authors: Kalyan Karmakar, Ipsita Ghosh
Company: Nielsen
September 21, 2009
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Citation

Karmakar and Ghosh (2009a, September 21). The 'ANT' and the grasshopper. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-ant-and-the-grasshopper


Research papers

Launching innovations during economic slowdown

As innovation is the engine of growth, it is important to continuously invest. But during challenging economic times, we face difficult decisions as manufacturers: Should we continue to invest in innovation or save money? Should we cut production...

Catalogue: Congress 2009: Leading The Way
Authors: Marcin Penconek, Mark Gillespie
Company: Nielsen
September 21, 2009
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Citation

Penconek and Gillespie (2009a, September 21). Launching innovations during economic slowdown. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/launching-innovations-during-economic-slowdown


Research papers

Cognitive interviewing

In recent years there has been a growing body of evidence about the value of studying real experiences and behaviour rather than perceptions and future intentions. Among other things, this has proven useful in understanding brand loyalty and change,...

Catalogue: Qualitative 2009: The Evolving Human
Author: Anjali Puri
Company: Nielsen
June 15, 2009
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Citation

Puri, A. (2009a, June 15). Cognitive interviewing. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/cognitive-interviewing


Research papers

Is it time for a makeover?

With the rapid growth of market research in Asia Pacific, the requirement for talent in the region is growing and is one of the key challenges for most of the organizations. However, it has been long recognized that our industry does not get its fair...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Arun Joshi, Aruni Ghosh, Rinku Patnaik, Soumya Mukherjee
Company: Nielsen
April 7, 2009
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Citation

Joshi, Ghosh, Patnaik and Mukherjee (2009a, April 07). Is it time for a makeover?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/is-it-time-for-a-makeover-


Research papers

If the consumer is not a moron, could the shopper be?

This paper showcases a research framework that integrates insights on shopper observation, shopping environment, retailer servicing issues with shopper interviews to create a powerful tool that can help us understand the shopper better. The...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Sum Yim Ling, Anand Singh, Pavi Gupta
Companies: Nielsen, The Coca-Cola Company
March 4, 2009
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Citation

Ling, Singh and Gupta (2009a, March 04). If the consumer is not a moron, could the shopper be?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/if-the-consumer-is-not-a-moron-could-the-shopper-be-


Research papers

The 'insight' story

The final outcome form this paper is a checklist which synthesizes the findings. Using this checklist, a market research professional can evaluate and identify an 'Insight' generated, before communicating to the client and therefore can deliver as...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Suresh Ramalingam, Aruni Ghosh
Company: Nielsen
February 11, 2009
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Citation

Ramalingam and Ghosh (2009a, February 11). The 'insight' story. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-insight-story